Lanvin has opened its brand-new flagship store on Manhattan’s Upper East Side. Under the creative direction of Alber Elbaz, Lanvin further expands its stateside presence with the inauguration of its third boutique, to occupy the first three floors of a five-story, 6,875 square foot landmark townhouse on Madison Avenue and 68th Street.
Come September, the top two floors will be home to Lanvin’s US corporate headquarters. “We are so excited to have found our perfect home in New York, which really corresponds to the philosophy that we have in Paris when we opened our couture house in 1889,” says Lanvin’s Executive Vice-President Thierry Andretta.
Below we take a look around the stunning 3,550 foot boutique…
The store carries the women’s ready-to-wear and accessory collections, while also showcasing its Blanche, 22 Faubourg, Tailoring and Denim capsules. Punctuated amongst these temptations are more whimsical gift items, such as umbrellas, stationary, playing cards, music boxes and hand painted porcelain dolls.
In keeping with the Lanvin philosophy, the boutique’s interior alludes to the elegance of a women’s club, exclusive and sophisticated, while simultaneously maintaining the ambience of intimacy and comfort felt in one’s home. A play on rough & refined materials is key, as antique chandeliers mix with brushed steel panels and industrial spotlights.
The interior contrast is enhanced by the way in which the products are presented: wrought iron racks, blackened steel bookshelves, along with metal and glass display cases.
Featured on the first level, and exclusive to the Madison flagship, is a striking graphic floor pattern made of white and dark gray Carrara marble. Playing off of this color scheme, a monumental black and white headshot of Jeanne Lanvin’s house model spans the entirety of the north wall. On this floor, a mix of accessories will be featured: a stainless steel library for handbags, and jewelry displayed on bust forms.
The heart of the flagship store is its 2nd floor, highlighted by the dramatic 2-story Palladian window, which is featured prominently on the store’s façade. The floor is divided into two chambers of varying ceiling height which feature the traditional Lanvin parquet floor. The west chamber, which faces Madison Avenue, houses the ready-to-wear collection, and boasts an impressive 20-foot high ceiling from which two art deco chandeliers are suspended.
Connecting the east and west chambers is a mirrored arch with glass shelves displaying jewelry. The east chamber juxtaposes rough steel wall paneling, with antique framed photographs from the Lavin archives. This space will also house the shoe library and a small salon, with zebra print rug and playfully upholstered antique sofa, where customers can try on shoes.
Third Floor Mezzanine
A stairway lined with mirrors connects the 2nd floor to the 3rd floor mezzanine, which houses the Blanche collection.
To contrast the industrial character of the first two floors, this level is a modern glass cube encased in white lacquered walls. A mixture of Louis XV and Empire style furnishings upholstered in white cotton canvas contrast a soft gray concrete floor. With this flagship we invite all women to share in the dream of Lanvin.
815 Madison Avenue, between 68th & 69th Streets
New York, NY 10065