Rather than give the director a specific brief for the film, 55DSL allowed Altobelli to use his creative interpretation to explore ‘youth, freedom, fun and Italy’.
On making the film, David said: “We produced the film under quite unique circumstances, and 55′s approach allowed for a collaborative relationship. The fact that they took the route of making a short film says a lot for the future of branded content. It was an exciting week scouting and shooting in Rome and I’m quite pleased with the result.”
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