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Diet Coke x Jean Paul Gaultier Campaign

Following the launch of the Diet Coke x Jean Paul Gaultier mini films last month, the soft drinks brand has now launched the print campaign.

The images, shot by Stéphane Sednaoui, feature models wearing iconic nautical stripe and fishnet designs by J-P-G whilst doing their best ‘sleeveface’ with the designer’s head.

Watch the behind-the-scenes video below:

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