H&M team up with Brick Lane Bikes to launch a menswear capsule collection combining the function of cycling wear with city style.
The 11 piece collection is inspired by both vintage pieces and today’s sports performance, made from sustainable materials as part of H&M’s Conscious work.
‘We are extremely excited about the H&M for Brick Lane Bikes collection. Working with H&M to create clothing that mixes cycling with urban fashion is the perfect fit for us. It is exactly what we are about, and what we do best.’ - Feya Buchwald, founder of Brick Lane Bikes.
Launching in-store and online on March 7th 2013.