Louis Vuitton’s Spring/Summer ’13 campaign re-creates the checkerboard design from the show by Daniel Buren.
Shot in a New York studio by Steven Meisel, the campaign pairs 12 up-and-coming models styled by Karl Templer, including Ruby Jean Wilson, Athena Wilson, Nastya Kusakina, Janice Alida, Magdalena Jaesk, Tian Yi, Ji Hye Park and Bria Condon.
Watch behind-the-scenes footage from the campaign shoot featuring an interview with Marc Jacobs.
Louis Vuitton’s Artistic Director Marc Jacobs comments ‘I have always loved Daniel Buren’s work, and Les Deux Plateaux in the Palais Royal in Paris – a series of striped columns of three different heights – was the inspiration for the proportions of the clothes. I felt that the idea of pairing the girls as ‘twins’ heightened the message of repetition, and the repetition of pattern, which is key this season. Sometimes, they are perfectly matched twins, and other times they are mismatched, wearing different lengths – mini or midi, or midi and maxi – reflecting the different column heights.’