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Freja Beha Erichsen for Saint Laurent

Freja Beha Erichsen Saint Laurent 01 Freja Beha Erichsen for Saint Laurent

Saint Laurent Paris launches new campaign images of Danish beauty Freja Beha Erichsen shot by Hedi Slimane to celebrate the launch of the new store in Paris.

Set on the luxe Parisian street of Avenue Montaigne the contemporary store is Slimane’s latest evolution of the brand following the logo and packging re-designs, and the latest music focused ad campaigns.

The monochrome art-deco style store, with an abundance of marble and glass, houses the women’s and men’s ready-to-wear, jewellery, accessories and footwear.

Hedi, who bases himself in LA, has also just launched a temporary store on Rodeo Drive whilst the flagship store receives a make-over.

The Campaign:

Freja Beha Erichsen Saint Laurent 01 Freja Beha Erichsen for Saint Laurent

Freja Beha Erichsen Saint Laurent 02 Freja Beha Erichsen for Saint Laurent

Freja Beha Erichsen Saint Laurent 03 Freja Beha Erichsen for Saint Laurent

Freja Beha Erichsen Saint Laurent 04 Freja Beha Erichsen for Saint Laurent

Freja Beha Erichsen Saint Laurent 05 Freja Beha Erichsen for Saint Laurent

Freja Beha Erichsen Saint Laurent 06 Freja Beha Erichsen for Saint Laurent

Freja Beha Erichsen Saint Laurent 07 Freja Beha Erichsen for Saint Laurent

Freja Beha Erichsen Saint Laurent 08 Freja Beha Erichsen for Saint Laurent

Freja Beha Erichsen Saint Laurent 09 Freja Beha Erichsen for Saint Laurent

Freja Beha Erichsen Saint Laurent 10 Freja Beha Erichsen for Saint Laurent

Freja Beha Erichsen Saint Laurent 11 Freja Beha Erichsen for Saint Laurent

The Store:

Saint Laurent New Paris Store 01 Freja Beha Erichsen for Saint Laurent

Saint Laurent New Paris Store 01b Freja Beha Erichsen for Saint Laurent

Saint Laurent New Paris Store 02 Freja Beha Erichsen for Saint Laurent

Saint Laurent New Paris Store 03 Freja Beha Erichsen for Saint Laurent

Saint Laurent New Paris Store 04 Freja Beha Erichsen for Saint Laurent

Saint Laurent New Paris Store 05 Freja Beha Erichsen for Saint Laurent

Saint Laurent New Paris Store 06 Freja Beha Erichsen for Saint Laurent

Saint Laurent New Paris Store 07 Freja Beha Erichsen for Saint Laurent

Saint Laurent New Paris Store 08 Freja Beha Erichsen for Saint Laurent

Saint Laurent New Paris Store 09 Freja Beha Erichsen for Saint Laurent

Saint Laurent New Paris Store 10 Freja Beha Erichsen for Saint Laurent

Saint Laurent Avenue Montaigne, 53 Avenue Montaigne, Paris 75008, France