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Rooney Mara for Downtown Calvin Klein

Calvin Klein Downtown Fragrance Rooney Mara Rooney Mara for Downtown Calvin Klein

Calvin Klein announces Academy Award nominated actress Rooney Mara as the face of its new ‘Downtown’ women’s fragrance.

The campaign, shot by Jean-Baptiste Mondino, aims to portray a woman that has an original ‘downtown’ mindset with individuality and a New York f*ck-you attitude.

The print campaign is supported by a black and white TV commercial directed by renowned director David Fincher.

Calvin Klein Downtown In-store July 2013