Each model is photographed by Mert & Marcus sporting limited edition Minnie Mouse ears customised by leading fashion houses – Gucci, Loewe, Marc by Marc Jacobs, Miu Miu and Jake and Dinos Chapman for Louis Vuitton.
Minnie Mouse also lands her own cover and has taken-over the LOVE Magazine website (check it out here).
LOVE’s Editor-in-Chief, Katie Grand, says: “As work began on this issue, that famous Herb Ritts shot of Madonna popped up on my Instagram feed, the one where she’s in bed wearing the Minnie Mouse ears. There was something about that look – knowing, but genuine, and genuinely sweet – that got me thinking. And I’ve always been a big fan of Minnie’s style and that polka-dot bow. So we set about getting my favourite girls in Minnie Mouse ears that had been enhanced by the likes of Miu Miu and Jake and Dinos Chapman for Louis Vuitton. But that wasn’t enough; we had to get Minnie Mouse herself in on the act too. So she flew across the Atlantic all the way from Disneyworld to a studio in North London so we could shoot her for the cover.”
Watch the film below shot by Solve Sundsbo, styled by Panos Yiapanis, that previews the AW13 collections with models including Stella Tennant, Anne Vyalitsyna, Julia Nobis and Onria Hardin jerking their way to ‘Dont Touch My Hair Hoe’ by Brooke Candy.