Burberry is to live stream its upcoming AW 2010 womenswear show in 3D at events in New York, Paris, Dubai, Tokyo and Los Angeles.
“We are very excited to announce that we are hosting the first ever truly global fashion show. We will be simultaneously live streaming our show using 3D technology directly to New York, Paris, Dubai, Tokyo and LA. This unprecedented event will enable people to experience the energy and atmosphere of this show from around the world. 3D technology will bring our global audience into the London show space allowing them to see the colours and fabrics, to hear the music and to be a part of that moment when it all finally comes together.” – Christopher Bailey, Chief Creative Officer
The catwalk show will take place during London Fashion Week at The Chelsea College of Art in London at 4PM on 23 February 2010.
Burberry, the first brand to broadcast live simultaneous events in 3D worldwide, will be partnering with broadcaster Sky television on production using its innovative 3D technology.
The private 3D events will receive live stream from London to custom screening spaces designed by Burberry Chief Creative Officer, Christopher Bailey.
3D live streaming event at Skylight studios
3D live streaming event hosted with concept store, colette
3D live streaming event at The Address
3D live streaming to La Fabrique for ”Burberry Night”
3D streaming event hosted by Tina Brown, editor of The Daily Beast
Burberry will also live stream its show in 2D at live.burberry.com where viewers can watch and comment on the show in real time using their Facebook and Twitter accounts.
* All events will be taking place simultaneously in real time, with the exception of the Los Angeles event which will have a delay due to time zone.