Models took to interactive treadmills overlaid with backdrops of the great outdoors whilst Y-3 presented a screening of the Yohji Yamamoto documentary This Is My Dream.
We look at a preview of EXIT magazine’s Summer 2010 issue featuring shoots by Dan Martensen, Eric Guillermain, Greta Ilieva, Joachim Mueller Ruchholtz, Michael Schwartz, Nicholai Fischer & Stephen Toner.
Printed quarterly in black and white and on grainy recycled paper, Client has a hand-made aesthetic with many pages featuring hand-written notes, old photographs, doodles and memories.
The Third Wave was choreographed by and features Benjamin Millepied, a principal dancer with the New York City Ballet, together with four young dancers, including Jessica Saund from American Ballet Theatre.
The Y-3 SS 2010 campaign starring Zinedine Zidane and Yohji Yamamoto celebrates an icon of sports heritage: the team portrait. For the AW 2010 collection Yohji Yamamoto and Adidas are inspired by the tension of two opposite aesthetic ideals: Tradition vs. Future.