adidas Originals Future Campaign
The future is now and adidas Originals wants us to all help create it!
adidas Originals has invited eight artists to star in it’s SS16 campaign that urges the youth of today to fight through their inherited struggles and build a positive future.
Each member of this new community is challenging the idea of the future through their craft and creativity. Between Aleali May’s influential stance on style, Iman Shumpert creating his future both on the NBA courts and on the mic, Kyu Steed crafting his own music style, pushing past influences into his own and Design Butler’s irreverent transformation of personal influences, the message each one of them communicates is clear: your future is yours to create.