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ADYN Clothing SS15 Preview

ADYN-SS15-01

British contemporary fashion brand ADYN launches its new collection at Harvey Nichols department store later this week.

The sporty unisex collection offers a non-gender approach to dressing with a focus on functionality, understated luxury and a monochromatic palette.

ADYN explores the themes of contrast and reflection; a theme that loans itself to the brand making their first foray into prints, inspired by water, waves and the ocean.

ADYN-SS15-02

We are very excited about adding this exclusive collection to our Contemporary mix. ADYN adds something unique to the assortment and is a perfect fit for the new direction in which we are taking our menswear offer. We are hosting a dedicated pop-up to showcase the label in our London store, which looks amazing.” – Reece Crisp, Menswear International and Contemporary Buyer

Key pieces include an oversize parka jacket, an all-over print bomber jacket, and easy-to-wear separates for layering.

Preview the collection below with an exclusive set of images shot by Joseph Sinclair, styled by Callum Vincent.

ADYN-SS15-03 ADYN-SS15-04 ADYN-SS15-05 ADYN-SS15-06 ADYN-SS15-07 ADYN-SS15-08 ADYN-SS15-09 ADYN-SS15-10 ADYN-SS15-11 ADYN-SS15-12

Photographer – Joseph Sinclair
Styling – Callum Vincent
Hair – Brady Lea
Make up – Melissa Victoria lee using mac cosmetics
Models – Jourdan Copeland @ D1, Sam Harwood @ Models1, Shelby Priest @ Models1 & Ronja @ Milk Management
All clothing ADYN footwear REEBOK

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