Alexander Wang x H&M
H&M chose an event at Coachella Music Festival to announce its next designer collaboration.
Alexander Wang will become the first American designer to team-up with the Swedish retail powerhouse and follows his recent appointment as Creative Director of Balenciaga.
Known for his modern, relaxed and wearable designs, Wang is collaborating with H&M to launch a range of apparel and accessories for men and women that will hit stores in November.
Alexander Wang says, “I am honored to be a part of H&M’s designer collaborations. The work with their team is an exciting, fun process. They are very open to push boundaries and to set a platform for creativity. This will be a great way for a wider audience to experience elements of the Alexander Wang brand and lifestyle.”
“Alexander Wang is one of the most important voices in fashion today. He understands exactly what people want to wear and does it with an energy and passion that’s infectious. It feels incredible to be collaborating with him this year,” added Margareta van den Bosch, H&M’s creative advisor.