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Armani Short Film starring Rihanna

Giorgio Armani today launched its new website with the exclusive screening of its short film starring new face of Armani Underwear and Jeans, Rihanna.

Armani is the latest fashion brand to launch its own editorial content that will be renewed on a weekly basis and offers easier navigation and an improved shopping experience.

Watch Rihanna in the film below, shot by Steven Klein in NYC, that features the track ‘Skin’ from her album Loud.

View the AW11 print campaign starring Rihanna

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