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Balmain FW15 Campaign

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Sisters are literally doin’ it for themselves in the Balmain Fall/Winter 2015 ad campaign shot by Mario Sorrenti!

Olivier Rousteing casts sisters Kendall & Kylie Jenner, Bella & Gigi Hadid, and Erika & Joan Smalls for his latest campaign.

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This season’s Balmain campaign was inspired by a brief, key moment that happened while we were shooting our last campaign.

While I watched Mario capture a kiss last fall, I was struck by the love and emotion that I was witnessing in front of me. Starting with a determination to once again focus on the beauty of an intimate connection, my team and I quickly concluded that a celebration of the unique and unconditional love of siblings is a natural progression from the spirit of last season.”

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The menswear campaign is fronted by models Armando & Fernando Cabral.

Armando and Fernando, Bella and Gigi, Erika and Joan, and Kendall and Kylie come from a wealth of different backgrounds and histories. Collectively, they represent the fresh, diverse and open spirit of a new generation of fashion. Watching them work together also made clear to me the universality of an age-old truth: the truly powerful strength, support and love that family members can provide to one another.” – Olivier Rousteing, Creative Director, Balmain

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Photographer – Mario Sorrenti
Art Director – Pascal Dangin at KiDS Creative
Models – Kendall Jenner, Kylie Jenner, Joan Smalls, Erika Smalls, Gigi Hadid, Bella Hadid, Armando Cabral, Fernando Cabral
Hair – Bob Recine
Makeup – Aaron de May
Set Design – Phillipp Haemmerle

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