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Balmain London Store Launch

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Balmain opens the doors to its first London flagship store.

Set in the heart of Mayfair, on South Audley Street, the store was designed by architect Joseph Dirand who wanted to create an elegant Parisian townhouse style boutique that Pierre Balmain would feel at home in.

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The store retails Olivier Rousteing‘s menswear, womenswear and accessories showcased amongst elegant mid-century French furniture by Andreé Arbus and Jean Royere.

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The concept behind the design for Balmain’s original address was to create a uniquely elegant space—a Parisian townhouse—where the house founder, Pierre Balmain, would have been very much at home. This London flagship translates that French refinement into an English vocabulary. I like to think of this new address as the founder’s second home, Pierre Balmain’s London pied-a-terre.” – Joseph Dirand.

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