Balmain SS15 Campaign
The Parisian brand is aiming for global domination with British supermodel Rosie Huntington-Whiteley, Brazilian beauties Adriana Lima & Isabeli Fontana, Canadian Crista Cober and Puerto Rican Joan Smalls.
The sexy squad are captured by Mario Sorrenti with Creative Direction by Pascal Dangin.
“Balmain is all about diversity. The incredible power that all those strong women bring in front of the camera, put into real life situations, helped me explore and create a new reality that represents the pop aspect of my generation. The Balmain reality, my reality. This is the new Balmain army and the game is on!” – Olivier Rousteing.
“I was inspired by Olivier’s concept of the Balmain Army and picturing groups of models in ‘uniforms’ interacting with one another to create different shapes and patterns with the clothes. Taking that idea further, I wanted to inject a sense of pop-relevance into the campaign by plotting the models in surreal interpretations of everyday environments. Inspired by the distorted realism of 1970s French cinema, the campaign transforms familiar settings like subway platforms and diner scenes into surreal tableaus of the Balmain world.” – Pascal Dangin.