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Balmain SS16 Catwalk Show

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Olivier Rousteing mobilised his #BalmainArmy to showcase the Balmain Spring/Summer 2016 womenswear collection on the first day of Paris Fashion Week!

Models including Jourdan Dunn, Doutzen Kroes, Binx Walton, Joan Smalls, Alessandro Ambrosio, Kendall Jenner and Gigi Hadid showcased Rousteing’s signature Balmain look of a strong silhouette and couture techniques.

While this fifteen-minute presentation is designed to create strong impressions and reactions, it’s during the upcoming six months when the designs will truly make their mark. Social media’s embrace of Balmain will provide us with daily reminders of the excitement of those who have found a new way to bypass traditional gatekeepers. And, with an ever-more diverse group of beautiful women of all ages and backgrounds—from film and music icons to eager young shoppers at one of the world’s largest retail chains—choosing Balmain for their most important moments, it will be clear that this historic house’s evolution continues along an exciting pathway.” – Olivier Rousteing, Paris, October 1, 2015

Backstage

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Catwalk Show

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