Balmain SS17 Campaign
“We may have shot this campaign on an early winter morning on an out-of-the-way highway in California—but for Steven, Pascal and me, it was important that these powerful images not be easily defined by a place, an hour or a season.
Instead, a striking, dream-like ambiance offers the perfect complement to the fluidity and relaxed sensuality of Balmain’s Spring-Summer collection. We capture moments of a mysterious journey of a diverse cast of models, a nomadic Balmain army forcefully moving through an oneiric landscape—an environment which, like the collection itself, has been stripped back to the essential.
And that essential includes, of course, music. For me and my generation, music is simply inseparable from fashion. Those who know Balmain will recall that it has played a key part in the house’s previous campaigns—whether the focus was placed on today’s artists themselves or on a shared creative collaboration with them. Here, the impressive towering speakers that line the mysterious pathway make very clear that ours is a journey that is accompanied with a powerfully invigorating soundtrack, blasting out at top volume, at every step of the way.” – Olivier Rousteing Paris January 10, 2017
Creative Agency: KiDS Creative
Concept and Creative Direction: Pascal Dangin
Creative Director: Olivier Rousteing
Hair Stylist: Garren
Makeup Artist: Diane Kendal