BBC Children In Need 2014
The charity fundraising event has tapped British designer Giles Deacon to create the 2014 Pudsey Bear t-shirt using a playful floral print. Giles has also called-upon LOVE Magazine’s Katie Grand to capture some of the world’s most photographed fashion models in the tees to spread the word!
Speaking of his design Giles Deacon said: “I have been a huge supporter of BBC Children in Need for many years now, and was delighted to offer my support this year through the design of their 2014 t-shirt. I hope that everyone likes Pudsey’s new look, and that the public buy the tee, it really will go on to help make a difference to young lives.”
Other celebrities fronting the campaign include Kylie Minogue, Tinie Tempah, Jamie Winstone and Paloma Faith.
The Children in Need t-shirts are available to purchase at bbc.co.uk/pudsey for £10.00 with just under 50% going to charity.