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Beyoncé Unveils Ivy Park

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Beyoncé has finally unveiled her long-awaited activewear line – Ivy Park!

The partnership between Topshop’s Sir Philip Green will be a stand-alone brand launching on 14th April in over 50 countries and globally online.

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Ivy Park promises to ‘merge fashion-led design with technical innovation. Creating a new kind of performance wear: modern essentials for both on and off the field.’

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Watch Beyoncé model pieces from the debut collection in the video below:

Sir Philip has created some amazing collaborations but I wanted a partnership and a stand-alone brand.
When i’m working and rehearsing I live in my work out clothes but I didn’t feel there was an athletic brand that spoke to me. My goal with Ivy Park is to push the boundaries of athletic wear and to support and inspire women who understand that beauty is more than your physical appearance. True beauty is in the health of our minds, hearts, and bodies. I know that when I feel physically strong, I am mentally strong and I wanted to create a brand that made other women feel the same way.” – Beyoncé, March 2016.

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ivypark.com

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