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A Moment Of Capture

BOSS Hugo Boss SS18 Campaign

BOSS presents its Spring Summer 2018 ad campaign shot on the Greek island of Milos, as the Aegean Sea plays backdrop to one of the most serene campaigns from the House in years.

Taking a lesson in nature by incorporating the colors of muted navy, faded white, and flintstone blues in the most relaxed cuts and cloth, the menswear maximizes the sharpness attained by the look and compliments it with tones that can be found in the deep blue sea, as mirrored by the vastness of the sky.

The womenswear is simple yet elegant, with the soft-cut dresses gaining most of the attention and the belts inspired by nautical designs.

Grace Elizabeth and Benjamin Eidem are the stars of the campaign, perfectly presenting the elegance in stillness, making sure to let the collection speak for itself.

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