Burberry Beauty Box
Burberry launches its first-ever beauty store in London’s iconic Covent Garden.
The Burberry Beauty Box offers make-up, fragrance and fashion accessories whilst introducing personalised physical and digital experiences including:
– A tailored gifting service (allowing you to mix and match products with the help of a Beauty Stylist)
– A Digital Runway Nail Bar (where you can virtually try Burberry’s nail colours)
– Beauty Styling (you are are invited to discover signature looks and monthly colour trends)
– One-on-One consultation to find your ideal Burberry fragrance
– Runway Nail Service for a shape and colour mini manicure
– A Beauty Refresh to enhance your skin, eyes and lips
– And personal One-to-One shopping appointments on the store’s first floor
This follows the brand’s cosmetics launch in April 2013 and its most significant recent fragrance launch Burberry Brit Rhythm in September.
“The Burberry Beauty Box brings together our fashion and beauty worlds, merging physical and digital experiences that allow people to explore and combine Burberry make-up, fragrance and accessories in new, playful and exciting ways.” – Christopher Bailey, Burberry Chief Creative Officer