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Burberry ‘My Burberry’ Fragrance

My-Burberry-Campaign_Kate-Moss_Cara-Delevingne-01

Burberry brings together our most iconic supermodel, Kate Moss, with one of our most photographed, Cara Delevingne, for this iconic campaign to launch its new women’s fragrance ‘My Burberry‘.

Moss and Delevingne are shot together for the first time by Mario Testino in a close embrace wearing Burberry’s Heritage Trench Coats.

Cara on Kate “Kate has such a presence and she has a great sense of humor and style. We had met a few times before we worked on the My Burberry shoot together so I knew we would have fun together and that the pictures would be great. I’ve always admired Kate.”

My-Burberry-Campaign_Kate-Moss_Cara-Delevingne-BTS-03

The ‘My Burberry‘ fragrance is inspired by a London garden after the rain and presented in a glass bottle inspired by a Burberry trench.

“My Burberry is the true embodiment of our brand, in scent, in design and in attitude. A fragrance that takes its lead from the iconic Burberry trench has to be outstanding in every way.” – Christopher Bailey, Chief Creative & Chief Executive Officer.

Known for breaking boundaries in retail experience Burberry will also be offering customers to physically personalise their My Burberry bottle with up to three initials through a monogramming service online and in-store!

My-Burberry-Perfume-Monogrammed-Bottles

Watch the TV ad below featuring a performance by British musician Jeff Beck and Joss Stone:

My-Burberry-Campaign_Kate-Moss_Cara-Delevingne-BTS-02

Behind-the-Scenes:

My-Burberry-Campaign_Kate-Moss_Cara-Delevingne-BTS-01 My-Burberry-Campaign_Kate-Moss_Cara-Delevingne-BTS-02 My-Burberry-Campaign_Kate-Moss_Cara-Delevingne-BTS-03 My-Burberry-Campaign_Kate-Moss_Cara-Delevingne-BTS-04 My-Burberry-Campaign_Kate-Moss_Cara-Delevingne-BTS-05 My-Burberry-Campaign_Kate-Moss_Cara-Delevingne-BTS-06

@Copyright Burberry/Testino

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