Burberry SS16 Snapchat Preview
In a ‘fashion-first’ Burberry is set to reveal its Spring/Summer 2016 womenswear collection a day ahead of the official London Fashion Week catwalk show!
Burberry, pioneers in merging luxury fashion and social media, will use Snapchat to debut the collection.
Christopher Bailey is inviting the platform’s 100 million users to preview the collection LIVE from 7pm GMT on Sunday 20th September as finishing touches are being made at the Burberry design studio. The entire show will disappear after 24 hours.