Burberry World Live Event | Taipei
Watch footage from the first Burberry World Live event in Taiwan last week, that coincided with the brand’s first flagship store launch in Taipei.
Guests including South Korean pop group ‘Girls Generation‘ were invited to the Taipei 101 Shopping Centre to witness a 360 degree film, live music performance and multi-sensory experience that brought to life the worlds of British heritage, fashion and weather. Following the performance by musician Tom Odell, Burberry leaves fell from the ceiling followed by golden rain.
Christopher Bailey, Burberry Chief Creative Officer, commented: “We created the Burberry World platform for our online community and tonight that came to life when we connected our guests with everything the brand stands for today, using original content to take them on an emotive and sensory journey, blurring the digital and physical dimensions of our brand.”
Burberry World Live events will be held in London, Hong Kong and Chicago later this year.