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Calvin Klein Concept Underwear Campaign

Watch the full-length Calvin Klein Concept Seamless Underwear commercial that just launched during the 2013 SuperBowl on American TV.

Starring model Matthew Terry shot by Steven Klein, the ad introduces Calvin Klein Concept’s new 360° Seamless underwear offering a new standard in comfort and fit.

I couldn’t believe it when I found out last week that the Calvin Klein Underwear campaign was going to break on television during the Super Bowl,” Mr. Terry said. “I am a huge football fan, and played in high school, so it’s exciting to think that I will be in a commercial during the biggest, most-watched game in the country. Working with the Calvin Klein team and representing such a legendary brand has been a wonderful, surreal experience.”

Matthew is a personal trainer from Pennsylvania who was discovered in 2011 after being named co-winner of the annual VMAN/Ford Model Search. His first global advertising campaigns were for Calvin Klein Underwear Bold and Calvin Klein Jeans in Spring 2012.

 

View images from the print campaign here.

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