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Calvin Klein SS17 Campaign

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Raf Simons showcases his first catwalk collection for Calvin Klein on Friday. Ahead of that, the Belgian designer has given a hint at his direction for the brand with a new ad campaign.

The imagery shows models wearing staple items including archive denim, a cotton tank top and white briefs, standing in front of artworks by Andy Warhol, Dan Flavin, Richard Prince and Sterling Ruby.

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Simons, who is known for his passion of art, invited photographer Willy Vanderperre and stylist Olivier Rizzo to shoot the campaign at the Andy Warhol Museum in Pittsburgh and the Rubell Family Collection in Miami.

“It’s a celebration of Calvin Klein’s iconic underwear and jeans, acknowledging their status as Pop and showing them in the world of art,” – Raf Simon, Chief Creative Officer.

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Watch the Calvin Klein Collection FW17 catwalk show LIVE on Friday 10th February

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