Over the past four years luxury beachwear brand Charlie by Matthew Zink has steadily been growing in popularity, and not just because of the gratuitous eye-candy posted on their Instagram daily!

Charlie by Matthew Zink has cornered a niche in the mens swimwear market for guys that are bored of board shorts. They’re not afraid to frolic on the sand in a pair of zebra print beach shorts or flaunt a skimpy tanga swim brief. And why not!? The beach is one place where less definitely is more and idol time is spent observing others, so looking your best is top priority.

Aside from the design Charlie by Matthew Zink prides itself on quality, using only the finest Italian fabrics.

Now, Matthew (the former Design Director for Victoria’s Secret) is bringing his eye for quality, sensuality and style to men’s underwear!

Three silhouettes – The Classic Brief, Sport Brief and Classic Trunk are available to pre-order now in classic black, white and black/white. Each pair of the Italian cotton/lycra briefs or trunks sport a subtly branded Charlie logo waistband or iconic Grecian print.

With the first collection hitting the e-store at the end of October, we’re already making space in our underwear drawers!

Pre-order the collection here

Campaign Model: Alex Geerman
Lookbook Model: Ryan Bertroche @ RE:Quest

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