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Shopping

CR7 by Cristiano Ronaldo Underwear

CR7 by Cristiano Ronaldo Underwear Launch

Real Madrid footballer Cristiano Ronaldo launched his debut underwear range CR7 by Cristiano Ronaldo at an event in Madrid yesterday.

This venture isn’t the first foray into fashion for the Portuguese star who also owns fashion boutiques ‘CR7’ on the island of Madeira and in Lisbon. It’s also not the first time Ronaldo has posed in his underwear. Back in 2010 he loaned his toned torso to front Armani’s Underwear campaign.

Fashion and design are two passions of mine and I have wanted to launch my own brand for a long time. Working on this collection has given me a great creative outlet and I have loved every part of collaborating on the range, from selecting the colours and designs to testing the styles and fits myself. I am very proud that the collection is launching worldwide.” – Ronaldo

CR7 by Cristiano Ronaldo Underwear Launch

The range of underwear and socks is designed by award winning American designer Richard Chai and includes four ranges – Luxury, Fashion, Basic and Boys.

Chai added, “Ronaldo and I work well together because we both appreciate the same things aesthetically – a refined and contemporary look. I’m excited that the lines that we have created are going to be available around the world and we are already busy working together on the next collection.”

Watch behind-the-scenes of the campaign shot by Giampaolo Sgura:

Cristiano-Ronaldo-Underwear_03 Cristiano-Ronaldo-Underwear_04

CR7 by Cristiano Ronaldo is available online and in select retailers from today

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