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Motion

Create Your Own Y-3 Film

Fashion sportswear brand Y-3 invites you become the director of your own campaign film.

A special Y-3 microsite allows you to control footage, music and visual effects to create your own bespoke film by simply pressing keys your keyboard.

Distort, reconstruct, mirror, stretch, multiply and echo footage selected by you with the ability to record your efforts and share with your social networks.

The film (previewed above) is shot by Pierre Debusschere and stars Juliane Gruner and Guerrino Santulliana styled by Jay Massacret.

Experience the  Y-3 interactive film at y-3.com/film

Creative Direction, Interactive Experience: ACNE
Creative Direction, Film: Lloyd & Co
Photographer: Pierre Debusschere
Video Director of Photography: Tosh Ozawa
Video Editor and Effects Artist: Loïc Maes
Music: Tim Hecker
Styling: Jay Massacret
Hair & Make-Up Artists: Esther Langham & Adrien Pinault
Models: Juliane Grüner & Guerrino Santulliana
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