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Cristiano Ronaldo CR7 SS16

CR7-Underwear-SS16-Colour-Splash-1

Cristiano Ronaldo‘s body is often described as a work of art, well now it officially is!

The ripped footballer uses his chiseled body as a canvas for the ‘Colour Splash’ campaign to launch his fifth CR7 underwear collection for Spring/Summer 2016.

Our bodies are a blank canvas and underwear is the first thing we put on, so why not start the day well and add a splash of colour to your life!” – Cristiano Ronaldo.

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Ronaldo on the shoot… “It was really fun and it was good to be taken out of my comfort zone. I do a lot of shoots but this really was something that I’ve never done before and I didn’t know what to expect! At first I was nervous – it’s not every day that you have people throwing coloured pigments at you- but after five minutes I felt completely at home! By the end of the shoot it was everywhere- in my hair, all over my body, in my eyes! But it was a lot of fun and I love the final result.”

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And his favourite style from the collection? “I tend to wear the trunk styles, the fit is perfect and they come in so many colours and patterns. I wear them every day- even under my swimwear on holiday!”

Behind-the-Scenes:

CR7-Underwear-SS16-BTS-1 CR7-Underwear-SS16-BTS-2 CR7-Underwear-SS16-BTS-3 CR7-Underwear-SS16-BTS-4 CR7-Underwear-SS16-BTS-5 CR7-Underwear-SS16-BTS-6 CR7-Underwear-SS16-BTS-7 CR7-Underwear-SS16-BTS-8 CR7-Underwear-SS16-BTS-9 CR7-Underwear-SS16-BTS-10 CR7-Underwear-SS16-BTS-11

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