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Cristiano Ronaldo CR7 x Rankin

RankinXRonaldo

Footballer Cristiano Ronaldo launches his second line of CR7 by Cristiano Ronaldo underwear with a campaign photographed by Rankin.

To celebrate the launch, imagery (which isn’t quite as revealing as his recent cover story for Vogue Spain) was projected onto seven buildings in cities from London to New York.

2014_07.30_M&CSAATCHI_CR7

Launching my own underwear brand was a dream come true and I am so proud that it has been such a success all around the world, and excited to be launching a second range.

Since having the opportunity to work on my own brand, fashion and design have become a passion of mine and I’ve really enjoyed working on the second collection. We used our experiences with the first collection to build on the range and I am really pleased with the new styles.” – Cristiano Ronaldo

RankinXRonaldo_CR7Underwear1 RankinXRonaldo_CR7Underwear2 RankinXRonaldo_CR7Underwear3 RankinXRonaldo_CR7Underwear4

Behind-the-Scenes

CR7-Underwear---behind-the-scenes

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