Cristiano Ronaldo launches his third CR7 underwear range for Spring/Summer 2015 with a sporty campaign shot by Rankin.

The range of of briefs and trunks in bold colours with playful graphics are designed in collaboration with New York designer Richard Chai.

“I love vibrant colours and underwear is a great way to experiment with different looks. The bright pink and red in the new collection and the bold patterns gives it a distinctive look for Spring/Summer- I like to make sure that the collection stands out! I’m really proud of it.” – Cristiano Ronaldo

Ronaldo isn’t the only sportsman modelling underwear. David Beckham recently launched his expanded underwear and bodywear range for H&M and Didier Drogba launched his own underwear line with HOM; whilst tennis player Rafael Nadal will soon be back modelling underwear as the face of Tommy Hilfiger for FW15!

Go behind-the-scenes:

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