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D.HEDRAL SS13 Campaign

Italian underwear brand D.HEDRAL continues to impress with its latest ad campaign starring ex-international rugby star Thom Evans (one of our recent Obsessions).

Shot by Daniel Jaems in Greece, the campaign images show Thom modelling D.HEDRAL’s iconic ‘Gigolo Joe‘ and classic ‘Leon‘ briefs along with a first look at their soon-to-launch swimwear line (above).

The underwear isn’t cheap, with prices starting at €32 (£28 / $43), but it does offer something that no other men’s underwear brand does. Patented ‘Anglefit Technology’ that factors the shape and size of the wearer’s bum to create perfect fitting and more flattering underwear. All their product is also made in Italy using the finest Italian fabrics leaving no expense spared!

Find your Anglefit here.

To learn more about the brand and the campaign shoot head-over to dhedral-style.com

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