Today (5th July) marks the 67th anniversary of the modern day bikini created by French automobile engineer Louis Réard.

Sixty seven years on and the way women buy bikinis is getting a re-think thanks to Italian brand D.HEDRAL.

D.HEDRAL has become the first beachwear brand to factor a women’s bikini brief size beyond just a waistband measurement.

By incorporating it’s patented ‘AngleFit Technology’ D.HEDRAL offers three sizes per traditional hip measurement that offers improved fit, comfort and an enhanced silhouette. That means that whether you have a slim, average or full shape bum the bikini briefs will look and feel great. No more ugly sagging bikini bums!

The debut swimwear range offers two styles – ‘Gia‘ for those that want extra shaping and a sporty look, or ‘Eva‘ available in a range of bold colours. Prices for a bikini set start from €110 / £95.

Gia

Eva

Explore the collection here

Imagery: Daniel Jaems

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