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D.HEDRAL x Stan Wawrinka

Miami Open Tennis - Day 2

Stan Wawrinka, who yesterday beat world no.1 Novak Djokovic to win Roland Garros 2015, is the latest sportsman to land an underwear endorsement deal.

The Swiss tennis ace will front the FW15 campaign for Italian bodywear brand D.HEDRAL.

Stan ‘The Man’ Wawrinka follows other top sportsmen including David Beckham, Cristiano Ronaldo, Rafael Nadal, Didier Drogba, Freddie Ljungberg, Oscar Emboaba, and D.HEDRAL’s previous poster boy Thom Evans, to front a men’s underwear campaign.

DHEDRAL-Seamless_Thom-Evans-by-Daniel-Jaems-02 DHEDRAL-Seamless_Thom-Evans-by-Daniel-Jaems-04

Cristiano-Ronaldo-Underwear_04

I’m very excited about this partnership. D.HEDRAL is an exciting, fresh and dynamic brand which I’m eager to creatively start working with. I’m looking forward to doing something different with a sponsor that is so innovative as D.HEDRAL are.” – Stan Wawrinka.

CR7-Cristiano-Ronaldo-Underwear-SS15-03 Didier-Drogba-Underwear
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In the past month Stan has seen-off competition from Djokovic, Nadal and Federer, deservedly earning his new ranking as world no.4!

We are proud to introduce Stan as the new face of D.HEDRAL and brand ambassador. Stan’s qualities both on and off the tennis court reflect our core brand values and we look forward to work in partnership on this creative collaboration.” – Edoardo Casella, CEO, D.HEDRAL Italia.

Stan’s campaign and film for D.HEDRAL launches in September.

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