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David Beckham for Jaguar China

Take one iconic British company and a British sporting legend and you have the brand-new advert for Jaguar China.

Watch as David Beckham travels through the decades driving Jaguar sports cars from the classic 1960s E-Type to the latest F-TYPE Coupé, evolving his fashion and looks along the journey that takes him into the heart of London.

I’ve always been an admirer of Jaguar – from the styling and design to the feel and roar of the engine, every element feels uniquely British. I love the classic E-Type of the 60s and today this legacy is alive in the phenomenal F-TYPE Coupé, a car that epitomises British craftsmanship. It’s an honour to support a brand with such an amazing heritage and I look forward to being part of Jaguar’s exciting future in China.” – David Beckham.

The ad is the first from Beckham’s longterm partnership with Jaguar.

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