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Diesel Jogg Jeans Launch

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Diesel launches Nicola Formichetti‘s biggest project since taking on the role as their new Artistic Director.

Aiming to cash-in on the activewear trend Diesel has developed an innovative new hybrid denim that offers the stretch of jersey and the look of denim.

Diesel Jogg Jeans, denim shirts and shorts are available in a range of washes and fits for men and women.

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The collection was launched this week at SXSW with a conceptual campaign created by Instagram artist bessnyc4, known for his mash-ups of fashion ad campaigns and pornographic images.

Watch the ‘Do More Things’ campaign film:

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