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Diesel SS17 Make Love Not Walls

Make Love, Not Walls is the message in Diesel‘s new ad campaign for Spring/Summer 2017.

The fashion brand has brought together creative genius David LaChapelle and an eclectic cast, including ballet’s wild child Sergei Polunin, to create this vibrant and energetic spectacle.

This is not the first time LaChapelle and Polunin have worked together. Last year they shot a breathtaking music video for Hozier’s ‘Take Me To Church’. Watch here.

#makelovenotwalls is about tearing down the mental and physical walls that separate us, and let all sides come together in the name of unity and love.
Diesel takes on the Wall, a symbol of separation by definition, breaking it down to create strong storytelling throughout the imagery developed around it: walls are built and the Diesel love tank breaks it with a heart shape turning a symbol of separation into a happy place full of flowers of celebration of freedom and love.

“At Diesel, we have a strong position against hate and more than ever we want the world to know that,” explains Artistic Director Nicola Formichetti. “Love and togetherness is crucial in creating a society we all want to live in, and the future we all deserve.”

Song: Higher Love by Alex Vargas

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