Dolce & Gabbana Global E-Store Launch
Dolce & Gabbana today launched its global online store offering men’s and women’s clothing/accessories in seven languages via computer, mobile and social networks.
The Italian fashion house has always been ahead of the fashion pack in terms of online communication; live streaming its first catwalk show in 2005, launching its own editorial channel Swide in 2007 and famously sitting fashion bloggers on its front row in 2009.
Stefano and Domenico’s commitment to online and social media, highlighted by the Dolce & Gabbana SS12 men’s collection entitled ‘The Net‘, sees them take a different approach to e-commerce by incorporating an editorial approach to digital merchandising by offering ‘shop by look, 360° views and integrated video.
To mark the launch of the e-store Dolce & Gabbana are offering free delivery for the first three months.
