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Campaigns

DSQUARED2 Underwear Campaign

Trust DSQUARED2 to re-enter the underwear arena with some mischievousness in the form of model Matt Woodhouse and his provocatively smooth curvature.

A teaser of things to come from Dean & Dan and photographer Steven Klein, who is known to push the boat out when it comes to semi naked men and genitalia.

You can read into this image all you want (we are!), from the eye patch of confidence letting you know it’s ‘ok to be a voyeur, enjoy it’, the suggestive and inviting lean, the ‘fuzz-free sweet ass’ as one of our facebook followers frankly put it and of-course, there is one thing you can count on with Klein’s advertising – it’s designed to create a stur.

We love it. A fresh approach to marketing mens underwear and a fresh pair of tight whites. Lets hope the campaign reveals a bit more…underwear.

Update

Here’s a brand-new image of Matt actually wearing a pair of DSQAURED2’s tighty whities:

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