Erdem x H&M Campaign Film
As reported earlier this year, fashion designer ERDEM has collaborated with H&M for its 2017 limited edition collection, and are launching the partnership in bold, cinematic style by enlisting the services of the visionary director Baz Luhrmann!
The director, who has given us countless memorable works, from Moulin Rouge to The Great Gatsby, portrays a bizarre love triangle as witnessed inside a countryside mansion of eternal spring.
“The Secret Life of Flowers” stars Tom Rhys Harries, Ruby Dagnall, and Hero Fiennes Tiffin alongside acclaimed actress Harriet Walter, among others. The overall feel of the film was inspired by the collaboration’s collection that blooms with floral and animal prints.
“I wanted the film to be like a whole movie. It’s a very modern love story, set in a country house that is full of its own secrets and it’s like a metaphor for our times – it’s harsh out there in the world, but in here, the things that really matter keep growing in an eternal spring.” – Baz Luhrmann