Saint Laurent Paris launches new campaign images of Danish beauty Freja Beha Erichsen shot by Hedi Slimane to celebrate the launch of the new store in Paris.

Set on the luxe Parisian street of Avenue Montaigne the contemporary store is Slimane’s latest evolution of the brand following the logo and packging re-designs, and the latest music focused ad campaigns.

The monochrome art-deco style store, with an abundance of marble and glass, houses the women’s and men’s ready-to-wear, jewellery, accessories and footwear.

Hedi, who bases himself in LA, has also just launched a temporary store on Rodeo Drive whilst the flagship store receives a make-over.

The Campaign:

The Store:

Saint Laurent Avenue Montaigne, 53 Avenue Montaigne, Paris 75008, France

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