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Gaga x Elton for Love Bravery

 

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Lady Gaga and Sir Elton John partner with Macy’s department store to launch ‘Love Bravery’ – a limited edition range of clothing and accessories to raise money for charity.

25% of the RRP will go to Lady Gaga’s ‘Born This Way Foundation’ (supporting and inspiring young people) and ‘The Elton John Aids Foundation’.

The range includes shirts, sweats, outerwear, clutches, backpacks, scarves, beanies, keychains, pins, music speakers, water bottles, and skateboards designed by Lady Gaga’s sister Natali Germanotta and designer Brandon Maxwell.

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It’s an honor to team up with Sir Elton John to create this line with Macy’s,” said Lady Gaga. ”We need to make the world a kinder and braver place where men and women everywhere are empowered to live with compassion. That’s what Born This Way Foundation is all about, that’s what the Elton John AIDS Foundation is all about, and that’s what Love Bravery is all about.”

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I love the idea of fusing who you are on the inside – your passions and dreams – with what you wear on the outside,” said Sir Elton John. “Love Bravery is about the compassion on the inside to understand someone’s fears, and the bravery on the outside to stand up for them, and for yourself: to accept others for who they are and to be who you want to be. It’s what I‘ve tried to do in my life, my career and with the Elton John AIDS Foundation, and it’s a passion Lady Gaga and I share. So I’m thrilled we are collaborating on this project and delighted Macy’s understood our dream to connect with people this way.

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Love Bravery – In-Store & Online NOW

Creative Direction & Syling: Nathali Germanotta & Brandon Maxwell
Branding and Art Direction: Studio Blvd
Photography: Paola Kudacki
Production & Casting: JN Production
Post Production: Velem

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