Garcon Model Brazil Underwear
With the 2014 World Cup kicking-off last night Canadian men’s underwear brand Garçon Model has re-introduced its top selling Brazil trunks.
Not just another brand cashing-in on the event, Garçon Model are donating all their profit from sales of the trunks to Brazilian NGO Grupo Ruas e Praças.
The money raised will go to support the disadvantaged kids of World Cup host city Recife affected by drugs, gangs, prostitution and violence.
“We want guys to show their support for Brazil and enjoy the World Cup but at the same time raise funds and awareness to help educate and inspire the youth, to keep them safe and engaged with society.” – Mehdi Mebarki, Co-founder of Garçon Model
Top photographer and filmmaker Klaus Thymann recently visited the city to document the courage of the children that the money raised will go to help.
Watch the inspiring film here:
Garcon Model Brazil Trunks – £22 / $26 / €34