Georgia-May Jagger for Hudson
The collection inspired by Georgia’s effortless British style meant that she played an integral role in the design process. Influenced by her mother, Gerry Hall’s Texan style in the 70s, the range features a variety of skinny-fit jeans includes a mid-rise waist in a new stretch denim fabric to provide extra comfort.
“My collection has a whole new cut, they are based on the style of jeans my mum wore in Texas in the 70’s. They are not highwaisted but they are a mid-rise which is great for us shorter girls and also very flattering on the hips and bum. We also are using new kinds of stretch denim fabrics exclusively developed for us which make them very comfortable. It was also really important that they be from a woman’s point of view so I asked all sorts of women – my mom and friends and family – for their input.” – Georgia-May Jagger.
Georgia, who has been the face of the brand for the last three seasons, will personally launch the ‘HUDSON BY GEORGIA-MAY JAGGER’ collection in-store at Selfridges Oxford Street from 5-6pm on 10th March 2011.