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Motion

Giorgio Armani SS12 Film

Watch as Diego Fragoso and Viniccius Sales follow Milou Van Groesen through the streets of the Italian cities of Mantua and Cremona for Giorgio Armani‘s Spring/Summer ’12 fashion film – One Plus One.

Shot by Golden Globe and Oscar nominated film director Luca Guadagnino, the film takes inspiration from the films of Chantal Akerman and tells the story of a love triangle.

Today, fashion needs to open itself to new languages,” says Giorgio Armani. “Cinema is the form of expression I have always felt the closest to. Working with Luca Guadagnino, I have had the opportunity to transform the atmosphere of my collection into a story, and it has been a stimulating experience.”

Giorgio Armani’s extraordinary work has influenced my own sense of taste. To be able to “move” his clothes through this story of desire and suspense has been particularly meaningful to me.” – Luca Guadagnino

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