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Givenchy Démesure Audacious Lashes Mascara

Givenchy enlists Hollywood actress Liv Tyler as the face of its brand-new ‘Démesure Audacious Lashes’ mascara, shot by Willy Vanderperre.

Having taken three years of research, Givenchy are pleased to introduce the world’s first 3D telescopic brush to reinvent eyelash make-up application.

Created by Nicolas Degennes, Artistic Director for Givenchy Le Make up, the new mascara combines an extendible brush and finishing tool plus an exclusive formula to add volume at the base of the lashes without weighing down the lashes.

Below Degennes shares his top tips on using the Démesure mascara brush:

– Place the volumising shaft at the base of the eyelashes for intense amplification.
– Turn the base of the cap so that the extensible brush appears and spread the material along the eyelashes.
– Shape eyelashes with the finishing tool for lash-by-lash volume.

And for those that require some visual guidance, Givenchy has created a simple How-to video starring Liv Tyler and Nicolas Degennes that can easily be accessed by scanning the QR code featured on the packing into your smartphone.

Nicolas Degennes’ secret: “Volume doesn’t necessarily mean length. To highlight eyes even more, use the finishing tool to apply a touch of mascara to the skin itself at the base of each lash. This will give a maximum expression of volume. It is like highlighting with an eye-liner, only more intense”.

Démesure, Audacious Lashes mascara | On Sale July 2011

Available in three shades N°1 Audacious Black, N°2 Audacious Brown, N°3 Audacious Green (ltd edition)

Price: £22.50 | €30.50
Stockists: 01932 233 824

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