Gucci FW15 Catwalk Show

Gucci presented its first womenswear collection since the departure of Frida Giannini on day one of Milan Fashion Week.

New Creative Director Alessandro Michele appeared to take inspiration for the collection from a rummage around a charity shop. We saw a return of the frilly shirts that debuted on the menswear show back in June along with the introduction of androgynous suiting and military over coats. This was juxtaposed with feminine sheer lace tops and floral lace dresses.

The collection lacked a coherent theme but perhaps that was the objective. Frida created a very particular ‘jet set’ aesthetic for the Gucci woman; one that eventually became her own downfall when the powers that be decided the ready-to-wear had become somewhat stale.

With Michele now in control it would appear that he wants to shred the formerly rigid brand DNA with a romantic unpredictability.

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